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qualitative methods in marketing research ...

Nando is passionate about the use of qualitative methods (including virtual ethnography) in market research. To sample a button .

Well, there is a bibliographic reference in this line:

Baez and Perez de Tudela, Juan (2007): Qualitative Research . Madrid: ESIC Editorial.

's review El País (available in the print edition, Business supplement 03/04/2007) says something interesting: "This book is closer to understanding the social and market realities. And it does so with an innovative approach: enhancing the value of qualitative as a tool to assist the organizations responsible for decision making and discusses the qualitative methodology with a hitherto unknown depths. " We

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