What an ethnographer moves to start a research whose object of study is online and what are the keys to the ethnographic method when developing the action moves to Cyberspace, are some of the questions this article tries to cover. Following the approach 'wolcottiano' consisting of a review of the approaches reverse and the most common research subjects, the text discusses what constitutes the core of virtual ethnography, trying to integrate into a global synthesis dowry sense and differentiate this research from other methods of qualitative. By way of discussion, the article addresses the dialectic between the qualitative approach to the study of / on the Internet and specifically ethnographic approach in this same scenario. Consult
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